Tony Hawk released some terrifying new merchandise on Tuesday – 100 skateboards with some of his own blood mixed into the paint.
The limited edition skateboards have been made in collaboration with canned water company, appropriately named Liquid Death.
The boards are unsurprisingly a radiant red colour, and they were priced at £365 each. And the unique items sold out in just 20 minutes as fans were desperate to snatch them up.
Each board comes with a certificate of authenticity, and a proportion of the proceeds will be donated to a group of environmental charities and Hawk's own skate park.
Do you like Hawk's new skateboards? Let us know in the comments.
Liquid Death posted a video of two vials of blood being taken from the 53-year-old in preparation for the designing of the skateboards.
Hawk said the idea was inspired by the band Kiss producing a Marvel comic supposedly laced with their own blood in 1977.
On social media, Hawk praised the water company for their contribution to reducing plastic pollution.
He wrote: "I am deeply thankful to have a connection with my fans, and I appreciate how Liquid Death connects with theirs.
"This collaboration is taking those connections to a new level, as I have literally put my blood (and soul?) into these decks.
"And I take pride in knowing that organisations fighting plastic pollution and creating skate parks worldwide will be supported through our efforts."
"Always read the fine print!
"Thanks Liquid Death for this rare opportunity but please be careful with my life force. Looking forward to our future 'collaborations' as long as they don’t involve replicants."
Hawk had been a major proponent for the growth of skateboarding, and was present at the Tokyo 2020 Olympics where the sport made its debut at the games.
Team GB's Sky Brown captured the hearts of a nation as she picked up a bronze medal in the women's park skateboarding event.
Hawk, who is nicknamed Birdman, retired from competitive skateboarding in 2003 having dominated the sport for a number of years.
He won gold 10 times at Summer X-Games' competitions, the first coming in Rhode Island in 1995.
His final win came at the 2003 event in Los Angeles.
After he stopped competing regularly, Hawk turned his hand to a number of different pursuits, including video games and philanthropy. The Tony Hawk's Pro Skater series of games enjoyed huge commercial success.
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