The new team logo for the Los Angeles Rams has drawn largely negative reviews since being unveiled Monday. Apparently the reaction has been so bad that Rams’ Hall of Famer Eric Dickerson is taking things into his own hands.
Dickerson, who serves as the Ram’s vice president of business development, said on Twitter that he will speak with the team on behalf of fans about the matter.
The Rams logo was officially released in a short video on Monday. The primary logo has a ram horn intertwined with the letters L.A. The secondary logo is a white ram head with yellow horns and blue detail.
The Rams’ logo redesign is the culmination of a two-year process that involved working with “world-class design teams, NFL representatives, and their fans to develop their colors and identity system,” according to an explanation of the process on the team’s website.
The website also said the L.A. logo “was crafted with a focus on the horn entwining with L.A., ensuring that the Rams are forever tied to the city of Los Angeles,” which is interesting considering the team left Los Angeles in the 90s and called St. Louis home for 20 years before returning in 2016.
The Rams are releasing helmet and uniform changes in April. It remains to be seen if the new logo will replace the iconic horns that have been on the team’s helmets for decades. It’s probably too late to change the logo, especially after it took a two-year process to design it. But Dickerson isn’t shying away from doing what he can.
“I’m not feeling it,” he said on Fox Sports Radio. “And I hope to God that they don’t change the logo on the helmet, because if they do that, it’s going to be a disaster.”
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