Amazon and BT Sport to share Champions League rights in £1.5billion deal

Amazon and BT Sport will share Champions League rights from 2024-2027 in a reported £1.5billion.

BT have been the sole broadcaster of European football in the UK since 2015. But with the premier competition set to expand from 2024, UEFA have abandoned their exclusivity model.

And that has paved the way for Amazon Prime Video to enhance their sports coverage, which has included two rounds of Premier League fixtures since the 2019/20 season. They will get the first pick of the Tuesday night matches, which will be their one game a week, with BT retaining the majority of rights for the Champions League, Europa League and Conference League.

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That fixture will always feature an English team during the group stages, and will apply up until the semi-finals if one remains in the competition.

The Daily Mail claim the joint three-year deal is set to increase in value from the £1.2bn paid for rights from 2022-2024 to £1.5bn. That is in part due to the planned increase from 32 teams to 36 teams.

There will be eight rounds of group stage fixtures in the new format which UEFA announced earlier this year, which means there will be more games available for broadcast.

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Amazon have already shown Champions League matches in Germany and Italy, but this latest deal will give a financial boost to the English teams playing in the competition. It comes after BT's merger with Eurosport was placed under investigation by the Competition and Markets Authority.

Sky and Dazn are understood to have rivalled Amazon in the bidding process, but came up short in their attempts. UEFA have brought them on board as they look to incorporate the new wave of streaming services.


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