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<\/p>\nRyan Reynolds and Rob McElhenney may provide the Hollywood glitz and glam, but their spark is kept burning by another huge figure in the background.<\/p>\n
When you consider Wrexham\u2019s recent success several things come to mind: Reynolds and McElhenney cheering in the stands and necking shots with the locals in the Turf pub, Paul Mullin whacking in goals for fun or Ben Foster saving the vital penalty in their jaw-dropping National League victory over Notts County.<\/p>\n
However, these are not what keep the Wrexham show on the road. The Deadpool and It\u2019s Always Sunny in Philadelphia stars have to fly back to Los Angeles, Mullin\u2019s League Two campaign was delayed by a pre-season injury and Foster chose to retire after the Welsh side\u2019s 5-5 draw against Swindon. Throughout every peak and trough, there has been one constant presiding over the club throughout the Hollywood titan\u2019s ownership.<\/p>\n
The ever-presence of Reynolds\u2019 business partner George Dewey.<\/p>\n
Read More: <\/b>Welcome to Wrexham\u2019s Wayne opens up on texts from Ryan Reynolds and drunken shirt swaps<\/b><\/p>\n
Dewey\u2019s influence has been more than felt, not just on the television screens where the \u2018Welcome to Wrexham\u2019 documentary is a huge favourite, but in the community itself. His immense contribution has been documented in the book \u2018Tinseltown: Hollywood and the Beautiful Game – a Match Made in Heaven'. <\/p>\n
While Reynolds is widely renowned for his successful hit movie Deadpool, there was a brief period where his appearance in the Marvel blockbuster 'The Green Lantern', which performed poorly in the box-office, had made him the butt of jokes. When Reynolds set about co-writing, pitching, producing and starring in Deadpool, he also decided to open his own marketing company called \u2018Maximum Effort\u2019 – a catchphrase said by his character in Deadpool.<\/p>\n
Dewey helped market the movie on a slender budget and was soon brought into the company as a partner. Wrexham fans were able to acquaint themselves with Dewey\u2019s creative mind when they saw the unforgettable spoof advert of Reynolds and McElhenney advertising different kinds of rural farm trailers.<\/p>\n
What are your thoughts towards Ryan Reynolds' and Rob McElhenney's ownership of Wrexham Football Club? Let us know in the comments section below<\/b><\/p>\n
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Welcome to Wrexham is back to take you behind the scenes at the Welsh club following the superstar takeover by Ryan Reynolds and Rob McElhenney. <\/p>\n
New and returning customers in the UK can now subscribe to Disney+ for \u00a31.99\/month for three months.<\/p>\n
\u00a31.99 per month for 3 months<\/p>\n
It was run soon after they announced their takeover bid had been approved, receiving more than 500,000 views in one hour. Soon after, more serious decisions were being taken.<\/p>\n
With their feet firmly under the table at The Racecourse Ground, Reynolds and Dewey set about finding a sponsor that would not only bring huge commercial value, but match Maximum Effort\u2019s ethos of finding new and entertaining ways to bring people together.<\/p>\n
\u201cWe wanted a brand that really said something,\u201d Dewey said. They soon decided social media site TikTok was the perfect company to emblazon their shirts. \u201cA National League team and a teen dancing app? We thought that would be a statement,\u201d Dewey laughed.<\/p>\n
With the huge attention being paid to what is, in the grand scheme of things, still a small club, Dewey\u2019s instincts have been vital to ensuring there have been little conflicts and controversies in the club. They have avoided making any political statements and ensured the club was always steered away from contentious or divisive subjects.<\/p>\n
\u201cWe try to make content that's successful to everyone, and everyone should feel free to express their own beliefs,\u201d says Dewey. \u201cBut we never want to become a political maelstrom, even though that was harder than we calculated at the start. There's Tory and Labour politics. There's Wales versus England politics. There's north versus south politics. We don't want to enter those waters.\u201d<\/p>\n
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The sense of community they have presided over is obvious in the documentary. Welcome to Wrexham has earned Disney around \u00a34m, according to industry analysts. Orders for club merchandise also improved sixfold within the first month.<\/p>\n
"The documentary is about the town and the club, obviously, and showing the world that there's a town you've never heard of, that you probably can squint and see yourself there, and that you should maybe be rooting for them\u201d, says Dewey. \u201cYou don't have to root for them, but maybe you should be!\u201d<\/p>\n
Source: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"