{"id":296697,"date":"2023-11-30T16:24:01","date_gmt":"2023-11-30T16:24:01","guid":{"rendered":"https:\/\/sportstoft.com\/?p=296697"},"modified":"2023-11-30T16:24:01","modified_gmt":"2023-11-30T16:24:01","slug":"dutch-club-twente-made-more-money-from-beer-sales-than-selling-players","status":"publish","type":"post","link":"https:\/\/sportstoft.com\/soccer\/dutch-club-twente-made-more-money-from-beer-sales-than-selling-players\/","title":{"rendered":"Dutch club Twente made more money from BEER sales than selling players"},"content":{"rendered":"<h1>Dutch club Twente &#8211; whose stadium is sponsored by Grolsch and where a fan once went viral for carrying SIXTY-FOUR PINTS &#8211; reveal they made more money from BEER sales than selling players last season<\/h1>\n<ul>\n<li><strong>Erik ten Hag&#8217;s old club Twente released their accounts for 2022-23 last week<\/strong><\/li>\n<li><strong>They made more profit from selling food and drink than selling players\u00a0<\/strong><\/li>\n<li><strong>Andre Onana&#8217;s place as Man United No 1 is in doubt &#8211; Listen to It&#8217;s All Kicking Off\u00a0<\/strong><\/li>\n<\/ul>\n<p>One of their fans once went viral for somehow managing to carry 64 pints of beer and their stadium is sponsored by the Grolsch brewery.<\/p>\n<p>So perhaps it&#8217;s little wonder Dutch club FC Twente made more money from selling beer in their latest set of accounts than selling players.<\/p>\n<p>The former club of Manchester United manager Erik ten Hag, who currently sit fourth in the Eredivisie table, this week released their financial results for the 2022-23 season.<\/p>\n<p>As well as showing the club made a handsome net profit of \u20ac5million [\u00a34.3m], the figures showed the club brought in \u20ac10.5m [\u00a39.07m] from catering, a sharp rise.<\/p>\n<p>From this, purchase and personnel costs must be deducted, but Twente still emerged with around \u20ac6m [\u00a35.18m] profit.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/11\/30\/14\/78425111-12810213-image-a-128_1701356097613.jpg\" height=\"423\" width=\"634\"><\/p>\n<p>Dutch club FC Twente have revealed they made more from selling beer than players in their latest accounts. One of their fans is pictured with a stack of pints in the stands<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/11\/30\/14\/49960717-12810213-An_FC_Twente_fan_was_pictured_carrying_a_remarkable_64_strong_st-a-129_1701356136606.jpg\" height=\"841\" width=\"634\"><\/p>\n<p>One of their supporters went viral in 2021 for transporting a stack of 64 pints in the stadium\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/11\/30\/14\/78425105-12810213-image-a-130_1701356170519.jpg\" height=\"423\" width=\"634\"><\/p>\n<p>Twente currently sit fourth in the Dutch Eredivisie table, 12 points behind the leaders PSV<\/p>\n<p>Your browser does not support iframes.<\/p>\n<p>By comparison, the buying and selling of players from 2022-23 earned them a profit of \u20ac3.75m [\u00a33.24m].<\/p>\n<p>Although the catering costs include both food and drink sales, the numbers still raised some eyebrows.<\/p>\n<p>Voetbal International journalist Tom Knipping said: &#8216;It&#8217;s strange that FC Twente makes more money on beer than on players.<\/p>\n<p>&#8216;I don&#8217;t see anywhere else in Europe where a club earns more on beer than on football players.&#8217;<\/p>\n<p>Twente&#8217;s stadium, De Grolsch Veste [The Grolsch Fortress], is sponsored by the local beer maker in Enschede.<\/p>\n<p>Unlike in the United Kingdom, drinking alcohol within view of the pitch in stadiums is allowed and fans at Twente have made headline with their beer carrying exploits.<\/p>\n<p>In 2021, a picture of one fan carrying a stack of 64 pints loaded into cardboard trays went viral on social media.<\/p>\n<p>That beat the effort of fan Christiaan Roetgering, who successfully transported 48 pints from the concourse bar back to his seat apparently without spilling a drop.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/11\/30\/14\/49354823-12810213-Another_Twente_fan_was_seen_holding_a_similar_amount_of_beer_dur-a-131_1701356210470.jpg\" height=\"563\" width=\"634\"><\/p>\n<p>Carrying massive quantities of beer has become a point of pride for the Twente fans\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/11\/30\/14\/78425113-12810213-image-a-132_1701356237912.jpg\" height=\"423\" width=\"634\"><\/p>\n<p>The club&#8217;s stadium is sponsored by Grolsch, the local brewery in their home city of Enschede\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/11\/30\/14\/78426017-12810213-image-a-133_1701356335228.jpg\" height=\"418\" width=\"634\"><\/p>\n<p>Manchester United boss Erik ten Hag pictured during one of his three playing spells at Twente<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/1s\/2023\/11\/30\/14\/78426019-12810213-image-a-134_1701356353615.jpg\" height=\"461\" width=\"634\"><\/p>\n<p>Ten Hag then worked on Steve McClaren&#8217;s coaching staff at the club in the east of the country<\/p>\n<p>He told the <span>Sun<\/span>: &#8216;I always go to the game with a group of friends, and each time one of us has the job of getting the beers in.<\/p>\n<p>&#8216;This time it was my turn, and I didn&#8217;t fancy having to keep going back and forth to the bar. So I decided to get everything in one visit.<\/p>\n<p>&#8216;I had to carry the trays through a passageway and up some stairs, but it all went fine. But it&#8217;s not a record &#8211; my friend Jochen has managed in the past to carry 50 beers in one go.<\/p>\n<p>I must have had 300 friend requests on Instagram. I was watching the highlights on TV on Sunday, and my phone just exploded.&#8217;<\/p>\n<h3>IT&#8217;S ALL KICKING OFF!\u00a0<\/h3>\n<p><span><span>It&#8217;s All Kicking Off is an exciting new podcast from Mail Sport that promises a different take on Premier League football.<\/span><\/span><\/p>\n<p><span><span>It is available on MailOnline, Mail+, YouTube, Apple Music and Spotify.<\/span><\/span><\/p>\n<p>Your browser does not support iframes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.dailymail.co.uk\/i\/pix\/2017\/08\/02\/636x90_facebook_ad_sport.png\" width=\"636\" height=\"90\"><br \/>\nSource: <a href=\"https:\/\/www.dailymail.co.uk\/sport\/football\/article-12810213\/Dutch-club-Twente-stadium-Grolsch-fan-went-viral-carrying-SIXTY-FOUR-PINTS-reveal-money-BEER-sales-selling.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Dutch club Twente &#8211; whose stadium is sponsored by Grolsch and where a fan once went viral for carrying SIXTY-FOUR PINTS &#8211; reveal they made <a class=\"mh-excerpt-more\" href=\"https:\/\/sportstoft.com\/soccer\/dutch-club-twente-made-more-money-from-beer-sales-than-selling-players\/\" title=\"Dutch club Twente made more money from BEER sales than selling players\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":296696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dutch club Twente made more money from BEER sales than selling players - Sportstoft<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportstoft.com\/soccer\/dutch-club-twente-made-more-money-from-beer-sales-than-selling-players\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dutch club Twente made more money from BEER sales than selling players - Sportstoft\" \/>\n<meta property=\"og:description\" content=\"Dutch club Twente &#8211; 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