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Lewis Hamilton's vegan bulldog was treated to a superhero-themed birthday party and a specially made cake.
The F1 icon's beloved Roscoe turned 11 this week and celebrated alongside five canine pals who wore hats and masks while posing for a photo. Hamilton's documentation of the party included a glimpse as his vegan birthday cake, complete with a bone made of icing.
The upload brought in 150,000 likes in 24 hours as Hamilton offered the update on behalf of his pet bulldog on Roscoe's own Instagram account, which has just short of one million followers.
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One of those followers chuckled: "I cannot fathom how long it took to get this picture perfect." A second asked: "Why does he have more friends than me."
A third posted: "Omg he got a better birthday party than me." A fourth asked: "Amazing! How did you get them all to sit like that?!"
Is Roscoe the luckiest dog in the world? Give us your thoughts in the comments section below.
Roscoe is unusual for a bulldog given he follows a vegan diet to match his owner – once munching a full plate of fruit on a private jet. Roscoe bio reads: "I’m a vegan bulldog that loves to travel, play ball and get attention from all the girls, especially when they rub my bum. I like frisbee and tennis."
Roscoe has likely seen less of his owner than regular pets given the 38-year-old's travel schedule – but Hamilton ensures they are together as much as possible. The pet can often be seen around F1 tracks on training days with Mercedes staff with Roscoe earning a fanbase of his own.
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Hamilton told Marriott Bonvoy of their bond last year: "Roscoe is the best travel pet. He just sleeps with you. Our first flight was out to Denver, Colorado. I remember him being by my feet.
"I fell asleep, and then I woke up to him tapping my leg, and he was looking at me, and it was almost like: 'I need to go to the toilet, dad.'"
- Lewis Hamilton
- mercedes
- Dogs
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